I started at Berenson Hardware in 2020 as a Production Artist. In 2024, I was promoted to Graphic Designer.
The projects I work on range from maintaining spreadsheets for the Sales team to creating e-blasts to designing the annual catalogs.
I also help to maintain our image library, engage on social media when necessary, and aid in handling customer inquiries.
During the creation of this catalog, I was the Production Artist. I took the concepts the Graphic Designer came up with and implemented them throughout the catalog.
While the overall design of these boards predates my time at this company, I create boards for all new collections to showcase the products in display towers in showrooms and cabinet shops. These boards feature all available finishes and as many lengths as possible to give customers a better idea of the offering.
Each year for our biggest annual tradeshow, I create a sample kit for the Sales team to give out to prospective customers. This contains a product sample, a sample clip, and a very small info piece showcasing our latest launch and programs.